Overview

• Randy Pitchford issued a partial apology for his controversial 'real fan' comment, stating it was not his intent to make fans feel taken for granted.
• The Gearbox CEO emphasized that the final price of Borderlands 4 will be determined by publisher 2K Games, not himself.
• Pitchford highlighted the game’s increased development budget, which is more than double that of Borderlands 3, as a factor in potential pricing decisions.
• Industry-wide trends, including $80 price points from Nintendo and Microsoft, as well as rising production costs and tariffs, are influencing pricing strategies for AAA games.
• Competitors like Devolver Digital have seized the opportunity to promote their own lower-priced games, fueling broader discussions about value and affordability in gaming.