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Gen Z's Economic Influence Grows Despite Financial Struggles

Projected to amass $74 trillion in global income by 2040, Gen Z is reshaping economies while navigating unemployment and saving challenges.

  • Gen Z's global income is expected to rise from $36 trillion by 2030 to $74 trillion by 2040, making them a dominant economic force.
  • Spending among Gen Z is growing faster than the general population, but they spend nearly twice as much as they save, citing financial pressures.
  • Unemployment among Gen Z is increasing, with a 32% rise in households receiving unemployment support year-over-year as of February 2025.
  • Wage growth for Gen Z reached 8% year-over-year in February 2025, the highest among all generations, highlighting their growing earning potential.
  • The anticipated Great Wealth Transfer from Baby Boomers, projected to total $84 trillion by 2045, is expected to significantly boost Gen Z's financial influence.
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