Overview

• VERB.AI, launched by Generation Lab, compensates users for anonymously sharing digital activity, with a goal of enrolling 5,000 participants by September 2025.
• The platform tracks browsing, purchasing, and streaming habits while excluding sensitive data like bank account activity.
• Collected data is used to create anonymized digital twins, enabling companies to query detailed consumer and voter behavior trends.
• CEO Cyrus Beschloss positions VERB.AI as a fairer alternative to traditional data collection, addressing concerns about uncompensated data extraction.
• 88% of Gen Z is open to sharing personal data with companies, reflecting a generational shift toward data monetization and privacy control.