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German Fireworks Sales Surge Despite Economic Concerns

Weco, Germany's largest firework producer, anticipates record demand for New Year's Eve pyrotechnics, despite rising prices and economic uncertainty.

  • Weco expects a 20% increase in fireworks stock in retail compared to last year, reflecting higher anticipated demand.
  • The pyrotechnics industry reported a 2023 revenue of €180 million, with Weco holding approximately two-thirds of the German market share.
  • Rising costs, driven by expensive imports from China, have led to higher retail prices for fireworks this year.
  • Critics highlight environmental and animal welfare concerns, including pollution, waste, and the impact on wildlife from firework displays.
  • Weco has reduced plastic usage in its products, switching to paper and cardboard to address sustainability concerns.
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