German Fireworks Sales Surge Despite Economic Concerns
Weco, Germany's largest firework producer, anticipates record demand for New Year's Eve pyrotechnics, despite rising prices and economic uncertainty.
- Weco expects a 20% increase in fireworks stock in retail compared to last year, reflecting higher anticipated demand.
- The pyrotechnics industry reported a 2023 revenue of €180 million, with Weco holding approximately two-thirds of the German market share.
- Rising costs, driven by expensive imports from China, have led to higher retail prices for fireworks this year.
- Critics highlight environmental and animal welfare concerns, including pollution, waste, and the impact on wildlife from firework displays.
- Weco has reduced plastic usage in its products, switching to paper and cardboard to address sustainability concerns.