German Retailers Anticipate 12.5% Boost in Halloween Sales

A growing number of consumers plan to spend more on costumes, decorations, and themed parties this Halloween season, according to new research.

The Handelsverband Deutschland (HDE) projects Halloween sales in Germany to reach 540 million euros, marking a 12.5% increase from last year.
Approximately 15% of Germans intend to make specific purchases for Halloween festivities, up from 13.5% the previous year.
Popular items among consumers include jewelry, accessories, makeup, decorations, and costumes.
A study by the Institut für Handelsforschung Köln highlights the growing significance of Halloween as a key event for younger demographics.
The findings are based on a representative survey of around 1,200 consumers, reflecting broader spending trends across the country.