German Retailers Report Disappointing Holiday Sales Performance

Economic uncertainty and global conflicts dampened consumer spending, leaving many retailers dissatisfied with 2024's Christmas season results.

Inflation-adjusted holiday sales in Germany are projected to be slightly below 2023 levels, with many retailers expressing disappointment.
The Handelsverband Deutschland (HDE) had forecasted €121 billion in November-December sales but now anticipates a minor decline compared to last year.
Economic factors like inflation, political uncertainty, and global conflicts negatively impacted consumer confidence and spending habits.
Luxury goods like perfumes and jewelry performed relatively well, while sectors like electronics and sports equipment saw reduced demand for higher-priced items.
Retailers hope post-Christmas shopping, driven by gift card redemptions and holiday cash, will help offset weaker pre-holiday sales.