Germany Sees Rising Demand for Alcohol-Free and Creative Sekt Cocktails

Shifting preferences highlight a growing trend toward alcohol-free sparkling wine and innovative aperitifs during the holiday season.

The German market for Sekt, or sparkling wine, is evolving, with increasing interest in alcohol-free options and creative cocktails featuring syrups, herbs, and fruits.
Alcohol-free Sekt now accounts for nearly 10% of sales in Germany, with demand up 10% compared to the previous year, driven by younger consumers and premium product offerings.
The popularity of Sekt-based cocktails, such as Spritz variations and homemade aperitifs, has surged, reflecting a broader trend toward customization and convenience.
Holiday sales remain crucial for the industry, with December alone contributing 14% of annual Sekt sales, including higher demand for premium products like Crémant and Champagne.
Producers report stable prices in 2024 following increases in 2023, with smaller manufacturers facing greater economic pressures compared to larger players.