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Global PC shipments continue to decline but Apple bucks trend on MacBook Air demand

  • Global PC shipments fell 12% in Q2 2023, marking the sixth consecutive quarterly decline.
  • Apple was the outlier, with shipments up over 50% driven by new MacBook Air demand.
  • All other major PC brands like HP, Dell and Lenovo saw double-digit shipment declines.
  • Industry watchers see signs of recovery but expect lower 2023 shipments due to economic factors.
  • Apple's growth attributed to supply constraints easing and consumers still valuing smartphones over PCs.
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