Global Smartphone Market Sees Steady Growth, Samsung and Apple Lead

Shipments rise for the fourth consecutive quarter, driven by AI advancements and strategic discounts.

Global smartphone shipments increased by 6.5% in Q2 2024, marking the fourth consecutive quarter of growth.
Samsung remains the top vendor with an 18.9% market share, followed by Apple at 15.8%.
Chinese brands like Xiaomi and Vivo saw significant gains, with Xiaomi's shipments rising by 27%.
AI features and strategic discounts have been key factors in stabilizing and boosting shipments.
Despite growth, Apple and Samsung's market shares fell due to intensified competition from Chinese manufacturers.