Overview

• The ad campaign targeted 13- to 17-year-olds by labeling them as 'unknown' users in Google's system.
• Google and Meta collaborated with Spark Foundry to launch the campaign in Canada and the U.S.
• Google has launched an investigation and canceled the project after the allegations surfaced.
• Meta defends its actions, claiming adherence to both its own and Google's policies.
• The incident coincides with new U.S. legislation aimed at protecting minors online.