Google Changes Ad Policy in Anticipation of Bitcoin ETF Approval

The tech giant's new rules allow for the promotion of 'crypto trusts', potentially benefiting applicants like BlackRock, ARK Invest, and Grayscale.

Google has revised its ad policies to permit advertising of 'crypto trusts' in anticipation of the potential approval of Bitcoin spot ETF applications by the SEC.
The new policy, effective from December 6, allows advertisers targeting the U.S. market to promote financial products that allow investors to trade shares in trusts holding significant amounts of digital currency, including ETFs.
Applicants such as BlackRock, ARK Invest, and Grayscale could be granted permission to advertise their spot BTC ETF by late January 2024, following the speculated approval date.
The SEC is expected to make its final decision regarding the 13 ETF applications by January 10.
Google's policy change comes as the crypto market anticipates a significant influx of capital, with analysts predicting that the approval of a Bitcoin ETF could infuse the market with up to $1 trillion.