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2w ago

Google Confirms '100 Zeros' Film and TV Initiative to Promote Tech Adoption

The multiyear partnership with Range Media Partners aims to integrate Google's technologies into Hollywood productions and shape a pro-tech narrative for young audiences.

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The logo of Google LLC is shown on a building in San Diego, California, U.S., October 9, 2024. REUTERS/Mike Blake/File photo
Google's initiative is expected to help the Hollywood grappling with higher production costs following the 2023 strike by actors and writers and Trump's latest tariff move.
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Overview

  • Google has officially launched '100 Zeros,' a film and TV production initiative in partnership with Range Media Partners to back scripted and unscripted projects.
  • The initiative focuses on integrating Google's technologies, including Immersive View, spatial tools, and AI, into creative productions.
  • '100 Zeros' will collaborate with traditional studios and streaming platforms like Netflix, bypassing YouTube for content distribution.
  • Early projects include the indie horror film 'Cuckoo,' AI-focused short films under 'AI On Screen,' and two upcoming features, 'Sweetwater' and 'LUCID,' set to release in 2025.
  • The effort reflects Google's strategy to enhance its cultural relevance, appeal to Gen Z, and counter declining usage of its products among younger demographics.