Overview

• Google has launched its AI Mode shopping experience, combining Gemini AI capabilities with the Shopping Graph's 50 billion listings for personalized product discovery.
• A new virtual try-on tool allows U.S. Search Labs users to upload full-body photos and see how billions of apparel items fit and drape on their own images.
• The virtual try-on feature uses a custom image generation model to account for the human body and clothing nuances, such as material folds and stretches.
• The agentic checkout feature, rolling out in the coming months, lets users track prices, set preferences, and complete purchases automatically via Google Pay.
• This launch marks Google's latest step in its multi-year strategy to enhance online retail with AI-driven tools, emphasizing inclusivity and real-time data accuracy.