Google Enhances AI-Powered SGE with New Shopping Features

New capabilities include generating photorealistic images of non-existent products, generating gift ideas, and expanding virtual try-on offerings.

Google's AI-powered Search Generative Experience (SGE) is introducing new features to assist users in discovering unique products and gift ideas, and has also broadened its virtual try-on offerings.
Based on user input, Google SGE can generate photorealistic images of products that do not exist, and then find something as close as possible to it for purchase.
Google SGE can also generate gift ideas based on descriptions provided by the user, offering a range of suggestions within specific categories.
The virtual try-on feature, previously available for women's tops, has been expanded to include men's tops from popular brands.
These new features are part of Google's broader strategy to enhance its AI capabilities and provide a more immersive, personalized online shopping experience.