Google Enhances Measures to Combat AI-Generated Explicit Deepfakes

New policies streamline removal requests and downrank harmful content in search results

Google is intensifying efforts to remove non-consensual explicit deepfakes from search results.
A streamlined request system now allows victims to report and remove deepfakes more efficiently.
Google's algorithms will filter out similar explicit results and duplicates once a removal request is validated.
The company aims to downrank explicit fake content, especially in searches involving individuals' names.
Legislative efforts are also underway to address the issue at state and federal levels.