Google Enhances Performance Max with Gemini AI Integration

The update introduces advanced ad creation features and safety measures to prevent misuse.

Google announces the integration of Gemini AI models into Performance Max, enhancing ad creation capabilities.
The update allows for longer ad headlines and the generation of images featuring people, aiming to boost advertiser engagement.
Safety measures are implemented to prevent misuse of AI, including restrictions on generating images of known individuals and watermarking AI-generated photos.
Performance Max campaigns using AI tools see improved ad strength and conversion rates, with advertisers encouraged to diversify their creative assets.
The rollout includes global access to AI-powered asset generation and image editing, with further enhancements planned.