Google Enhances Shopping Experience with Personalized Features

New update introduces style recommendations, AI-powered shopping tools, and virtual try-on to tailor search results for users.

Google introduces personalized style recommendations for U.S. shoppers using mobile browsers and the Google app, allowing users to rate apparel, shoes, and accessories for tailored results.
Users can also specify favorite brands to see more options from them and manage preferences through the 'About this result' panel.
The update includes AI-powered image generation for shopping, enabling users to visualize and find apparel styles based on specific descriptions.
Google's virtual try-on tool allows shoppers to see how clothes look on a diverse set of models, aiming to increase confidence before purchase.
Personalized shopping features are designed to improve the shopping experience on Google, competing with other retailers like Amazon and Walmart.