Google Expands AI-Powered Ad Tools to More Languages

At DMEXCO, Google announced new AI features for ad campaigns, including support for German, French, and Spanish.

Google's AI search campaign tool will now support German, French, and Spanish, expanding beyond English.
New creative capabilities include AI-powered image editing and ad copy generation in six additional languages.
Advertisers gain more control with features like campaign-level negative keywords for Performance Max and omnichannel bidding for Demand Gen campaigns.
Enhanced performance metrics and insights will provide advertisers with detailed reporting and recommendations to optimize campaigns.
Google aims to combine AI with human creativity to help businesses of all sizes achieve better ROI through improved ad strength and campaign performance.