Google Faces Antitrust Trial Over Alleged Ad Tech Monopoly

The DOJ and 17 states accuse Google of using anticompetitive tactics to dominate the digital advertising market.

• The trial, which began Monday, focuses on Google's control of ad tech tools used by publishers and advertisers.
• The DOJ argues Google has used acquisitions and exclusionary practices to eliminate competition and establish a monopoly.
• Jeff Green, CEO of The Trade Desk, suggests Google should spin off its AdX ad exchange to remedy its market dominance.
• Google contends that the DOJ's view of the ad tech market is outdated and that it faces significant competition from other tech giants.
• The outcome of the trial could have significant implications for the digital advertising industry and Google's business practices.

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