Google Faces Justice Department in High-Stakes Ad Tech Antitrust Battle

The trial examines Google's alleged monopolistic control over multiple ad markets, with significant implications for the digital advertising industry.

• The DOJ claims Google holds monopolies in publisher ad servers, ad exchanges, and advertiser ad networks.
• Google argues it is being unfairly targeted and that it operates within a competitive market.
• Key witnesses from the ad industry testified about the challenges of competing with Google's integrated ad tools.
• The trial will determine if Google's practices have stifled competition and harmed publishers and advertisers.
• The outcome could reshape the landscape of digital advertising and have broad regulatory impacts.

46 Articles

Adweek Business Insider The Seattle Times Associated Press CNA Digiday Morning Brew Digiday The Verge The Register ReadWrite CNA Ars Technica Denver Gazette Portland Press Herald PBS NewsHour New York Post CBC Business Insider Semafor Reason.com Forbes Los Angeles Times TechSpot The Verge WIRED Washington Post The Guardian Adweek Adweek CNN Business Insider One America News Network Tech Xplore Breitbart Financial Post Associated Press Digiday Digiday Digiday BBC The Conversation Fox Business The Verge Forbes Google