Google Integrates Ads into AI-Powered Search Experience

New ad formats and creative tools unveiled at Google Marketing Live aim to enhance user engagement and brand visibility.

Ads will feature in Google's AI Overview, appearing at the top of search results and within AI-generated responses.
Marketers can use existing ad formats without changes, simplifying the transition to AI-powered ads.
Google introduces new AI-driven tools for creating immersive, visually compelling ads, including virtual try-ons and 3D visuals.
Performance Max enhancements allow advertisers to generate creative assets faster while maintaining brand standards.
Google's Data Manager simplifies the use of first-party data for more effective ad targeting and measurement.