Google Introduces New Shopping Deals Feature on Search, Price Tracking and Discount Tools on Chrome

New tools directly integrated into Google Search and Chrome browser aim to outperform deal-finding extensions, offering users streamlined access to online discounts, automated price tracking, and real-time notification for price drops and available coupon codes.

Google has rolled out a new shopping deals feature on its search engine. The feature guides users to a page full of discounts when they search 'shop deals' and is organized according to product categories for easy navigation. Users seeking specific items can also search the product with 'shop deals' to be directed to the product's deals page.
Google Chrome now hosts a range of shopping features that show users the latest deals and discounts related to the items they were previously searching for every time they open a new tab.
Google Chrome now also accommodates price history and tracking tools. When a user is shopping for a product that Google has a price history for, Chrome will notify the user in the address bar. The user can then view information about what the product normally sells for and its 90-day price history graph in a sidebar within Chrome.
The Chrome web browser will monitor price changes and coupons and inform users via a notification in the address bar. Users can opt to receive regular notifications for specific products and even get email notifications when an item drops in price.
Google's tools are designed to compete with existing services like PayPal's Honey, which have been providing price tracking and coupon notifications. By directly integrating these tools into Google Search and Chrome, Google aims to provide a smoother experience for their massive user base without the need for additional extensions.