Google Launches Major Update to Combat Spam in Search Results

The March 2024 Core Update aims to improve search quality by 40%, targeting AI-generated content and spammy practices.

Google announces a major update to its search algorithms to combat spammy and low-quality content, aiming to improve the quality of search results by 40%.
The update targets AI-generated content, site reputation abuse, and expired domain abuse, with new and improved spam policies.
Google's efforts include algorithmic enhancements to better understand if webpages are unhelpful or created for search engines rather than people.
Websites have a two-month window to comply with the new site reputation policy before enforcement begins on May 5, 2024.
SEO experts and industry observers are cautiously optimistic about the potential impact of these changes on search quality.