Google Reverses Plan to Eliminate Third-Party Cookies in Chrome

The decision leaves the ad industry divided and raises questions about user privacy and future strategies.

Google announced it will not eliminate third-party cookies in Chrome, citing user choice as a priority.
The adtech and publishing industries face uncertainty, with mixed reactions from companies like Criteo and LiveRamp.
Regulators and privacy advocates express disappointment, calling for more secure tracking alternatives.
Publishers who invested in cookieless solutions may see revenue impacts and strategic disruptions.
The decision highlights ongoing tensions between privacy concerns and advertising industry needs.