Google Tests New 'AI Mode' to Redefine Search Experience

The experimental feature uses advanced AI to generate detailed responses and answer complex queries, but concerns over accuracy and web traffic persist.

Google has introduced 'AI Mode,' an experimental search feature available to Google One AI Premium subscribers, powered by its Gemini 2.0 model.
The feature generates detailed, AI-driven responses to complex or open-ended questions, with the ability to handle follow-up queries and provide web links in certain cases.
While AI Mode aims to improve search efficiency, it has raised concerns about its reliability due to AI hallucinations and potential impacts on website traffic.
The tool uses a 'query fan-out' method to simultaneously search multiple related topics and synthesize information, though it may omit links when AI confidence is low.
AI Mode is currently in testing through Search Labs, with plans to expand its capabilities, including integration into more searches and availability for teen users.