Google to Face DOJ in September Antitrust Trial Over Ad Tech

The trial, set for September 9, 2024, will examine Google's dominance in digital advertising, marking a significant move by the Biden administration to enforce antitrust laws.

• A federal judge has scheduled the trial for September 9, 2024, focusing on Google's ad business.
• The lawsuit alleges Google monopolized the digital ads market, undermining competition and raising costs for advertisers.
• This is the second major antitrust action against Google, following a trial over its search engine dominance.
• Google argues that the lawsuit will slow innovation, raise advertising fees, and hinder growth for small businesses and publishers.
• The case is part of a broader effort by the Biden administration to rigorously enforce competition laws in the tech sector.

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