Overview

• Google's 'Try It On' feature, now available in Search Labs in the U.S., allows users to upload full-length photos to see AI-generated images of themselves wearing selected clothing items.
• The AI model is designed to realistically simulate how materials drape, stretch, and fold on various body types, with retailer-opted-in categories like shirts, pants, dresses, and skirts.
• Google asserts uploaded photos are used solely for the virtual try-on process, not for training or sharing, and can be deleted or replaced by users at any time.
• Recent reports highlight privacy and ethical concerns, including instances of inappropriate or eroticized outputs and the generation of images involving minors.
• This feature is part of Google's broader AI-driven shopping strategy, which aims to enhance e-commerce experiences and reduce return rates, but it faces competition from startups like Doji, Vybe, and Cherry.