Particle.news
Download on the App Store
3 ARTICLES
·
5mo ago

Hallmark Wraps 2024 Holiday Season with 32 New Christmas Movies

The Hallmark Channel's Countdown to Christmas continues to dominate cable ratings, with its holiday films attracting millions of viewers this season.

Image
Image
Image

Overview

  • Hallmark's final new Christmas movie of the year, 'Happy Howlidays,' premieres Saturday at 8 p.m. EST, featuring Jessica Lowndes and Ezra Moreland in a heartwarming holiday romance.
  • The 2024 Countdown to Christmas lineup includes 32 original films, with highlights like 'Holiday Touchdown: A Chiefs Love Story,' inspired by Taylor Swift and Travis Kelce's relationship, and 'Three Wiser Men and a Boy,' a sequel to a fan favorite.
  • Hallmark's Thanksgiving week movies drew 8.4 million unduplicated viewers, with 'Holiday Touchdown' becoming the most-watched cable movie of the year across key demographics.
  • The network's holiday programming has steadily climbed in viewership since October, making it the third most-watched cable channel during late November, trailing only Fox News and ESPN.
  • Hallmark's annual Countdown to Christmas began in 2009 with just four movies and has since grown into a cultural phenomenon, now reaching 27 million unique viewers this season.