Hanks Denounces AI Deepfake Video Promoting Dental Plan Without His Consent

Tom Hanks warns Instagram followers about an AI-generated video featuring his likeness used to promote a dental plan without his authorization or involvement.
Hanks has previously discussed his concerns about the potential impact of AI and deepfake technology on actors' careers and likeness rights.
The use of AI to recreate performer's images and voices without consent has become a major issue as SAG-AFTRA negotiations continue over protections for members.
Similar to the recently resolved WGA strike, actors are seeking regulations against unauthorized use of their digital likenesses by studios.
Hanks cautions that realistic AI replications may lead some viewers to not care whether content is real or fabricated.