Harris Courts Young Voters with Fortnite Campaign Map

Kamala Harris' campaign targets young male voters through a custom Fortnite map, despite mixed reactions and low engagement.

Kamala Harris' campaign launched 'Freedom Town, USA,' a custom map in Fortnite, to engage young male voters.
The map highlights Harris' campaign themes like small business tax breaks and affordable housing, but notably excludes firearms.
Despite the innovative approach, the map has seen low engagement, with fewer than 400 players using it at peak times.
Harris' campaign also includes appearances in gaming-related media, like a podcast sponsored by Call of Duty Black Ops 6.
Donald Trump is also targeting young male voters, primarily through appearances on popular podcasts.