Harry Rosen Marks 70 Years with Major Rebranding and Modernization Efforts

The luxury retailer is investing $50 million to update stores and adapt to evolving men's fashion trends.

Harry Rosen is undergoing a $50 million renovation to modernize its 14 stores and five outlets, including a flagship move to Cumberland Avenue.
The retailer aims to balance its traditional luxury offerings with more casual, modern styles to attract a younger clientele.
The COVID-19 pandemic accelerated changes in men's fashion, leading to a blend of formal and casual wear that Harry Rosen is embracing.
E-commerce has become a significant revenue stream for Harry Rosen, with online sales now being the company's largest 'store'.
New product lines include grooming items, decor, and kitchenware, reflecting a broader lifestyle approach while maintaining a focus on curated luxury.