Overview

• Montag surprised fans on May 26 at Fontainebleau Las Vegas by swapping her trademark long locks for a chin-length blonde bob wig.
• Online reactions ranged from praise for the bold switch to comparisons to budget costume wigs and drag-queen hairstyles.
• Spencer Pratt defended the look on TikTok and Instagram, urging fans to pre-order 'Heidiwood' to fund future luxury wigs.
• Embracing a new alter ego dubbed 'H Star,' Montag said the change was a spontaneous move to keep her image fresh.
• The AMAs appearance served as a promotional moment for her 'Heidiwood' album, which is set to release on May 30, 2025.