High Emotions and Strong Opinions: The Candy Corn Debate Rages on This Halloween
Market leader Brach's produces roughly 30 million pounds of candy corn each fall, making $75 million in sales last year; the divisive confection has seeped into popular culture, inspiring everything from memes to fashion.
- Candy corn, a contentious Halloween treat, generates both strong support and vocal criticism. Its unique texture and high-sugar content are pivotal points in debates.
- Brach's, the market leader in candy corn production, manufactures about 30 million pounds of the confection each fall, which equated to $75 million in sales last year.
- Despite its niche standing compared to other popular confections, candy corn has a broad cultural influence, inspiring memes, fashion, decor, and even other products like Nike shoes and Kellogg's Corn Pops cereal.
- Candy corn is believed to have been produced first in 1888 by Wunderle Candy Co. Today it is consumed in numerous ways, with some fans opting for color-by-color consumption, mixing with peanuts, or even hoarding for year-round availability.
- Brach's has experimented with different flavors of candy corn over the years, including a Turkey Dinner mix with various flavors that lasted two years, as well as s'mores, blueberry, cotton candy, lemon-lime, and pumpkin spice variants.
Fortune 
Associated Press 
