Hisense Signs as First Sponsor for FIFA's Revamped Club World Cup

The Chinese electronics firm will brand VAR checks in the 32-team tournament set for the United States in 2025.

FIFA has announced Hisense as the first official sponsor for the expanded Club World Cup, which will feature 32 teams and take place in the United States from June 15 to July 13, 2025.
Hisense's branding will be visible in the Video Assistant Referee (VAR) operation room and on pitchside screens during the tournament.
This sponsorship marks a continuation of Hisense's partnership with FIFA, having previously sponsored the 2018 and 2022 World Cups.
Despite securing this sponsorship, FIFA has yet to finalize any broadcast deals for the tournament, with previous talks with Apple+ having stalled.
The expanded Club World Cup has faced criticism over player workload, prompting FIFA to launch a task force on player welfare in response to concerns from European leagues and players' unions.