Overview

• JD and Roisin, beloved hosts of Hits Radio West Midlands' breakfast show, confirmed their final broadcast will be on June 6, 2025, concluding their 21-year tenure.
• Hits Radio is consolidating its regional breakfast shows across England and Wales into a single national programme as part of a network-wide restructure.
• The new national breakfast show will be hosted by Fleur East and Will Best, replacing all localised morning programming on Hits Radio stations.
• Despite the programming changes, Hits Radio has pledged to continue providing local news coverage and supporting its regional Cash for Kids charity initiatives.
• This move reflects broader trends in commercial radio towards centralisation and cost efficiencies, sparking emotional reactions from JD, Roisin, and their dedicated listeners.