Overview

• Hoda Kotb launched Joy101 on May 28 after leaving NBC’s Today show in January to pursue wellness entrepreneurship.
• The Joy101 app, available for iOS pre-order and slated for Android on June 11, offers daily expert-led practices like breathwork, meditation and sleep hacks tailored to users.
• Membership is $16.99 per month or $99 per year with free trial periods and includes access to courses, live Zoom gatherings and priority booking for retreats.
• Kotb’s sister Hala and friend Karen Swensen serve as senior VPs and the platform is advised by The Joy Collective of wellness experts including Suzy Welch and Arthur Brooks.
• Members can join the first livestream event on June 11 with Savannah Guthrie and Jenna Bush Hager, with in-person retreats planned for this fall and Joy Fest set for spring 2026.