Hollywood Actors' Strike Continues Over Disagreements on AI and Digital Replicas Use

Strike enters 116th day as SAG-AFTRA continues to reject studio's latest contract terms, with AI uses and compensation for digital likenesses remaining contentious issues.

Hollywood's actors strike has reached its 116th day, as disagreements continue over the use of AI and compensation for digital replicas.
The Alliance of Motion Picture and Television Producers has presented SAG-AFTRA with a 'last, best and final' offer, which includes the 'highest wage increase in 40 years, a 100% increase in performance compensation bonuses and full AI protections'.
However, SAG-AFTRA has rejected the offer due to ongoing issues with studios' attempts to use actors' digital likenesses without their consent, particularly when the actors are deceased.
If negotiations fall through again, the entertainment industry is predicted to remain closed for the rest of the year, with prospects for resuming production in January rapidly declining.
The ongoing strike has disrupted Hollywood's film and television projects, with significant implications for financial earnings calls, cinema revenues and the 2024 autumn television schedule.
As part of the strike, SAG-AFTRA members are demanding better compensation in the age of streaming TV and firmer protections around the use of AI.