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Horizon Actor Ashly Burch Raises Concerns Over AI-Generated Aloy Prototype

A leaked Sony tech demo featuring an AI version of Aloy has reignited debates about the use of generative AI in video game performance and actor rights.

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ashly burch aloy
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© Guerrilla Games/PlayStation

Overview

  • The leaked demo showcased an AI-powered Aloy responding to player queries, using Sony's proprietary AI technologies but without Ashly Burch's voice or facial data.
  • Ashly Burch, the original voice actor for Aloy, expressed worries about the impact of AI on the future of game performance as an art form.
  • Burch emphasized the ongoing SAG-AFTRA strike's focus on ensuring protections for actors, including consent, fair compensation, and transparency in AI use.
  • Guerrilla Games assured Burch that the demo does not reflect any active development and that her performance was not used in the prototype.
  • The leak has intensified concerns within the gaming community and industry about the potential for AI to bypass human actors without proper safeguards.