Horizon Actor Ashly Burch Voices Concerns Over AI-Powered Aloy Demo

The leaked tech demo, which Sony confirms is not in active development, raises broader fears about AI's impact on game performance art and actor protections.

A leaked internal prototype showed an AI-powered version of Horizon's Aloy, sparking industry-wide discussion about AI in gaming.
Ashly Burch, the original voice actor for Aloy, confirmed that Guerrilla assured her the demo did not use her voice or facial data and is not part of any active development plans.
Burch expressed concerns about the future of game performance art, citing the risk of actors losing control over their likenesses and performances to AI technology.
The SAG-AFTRA strike against video game companies highlights demands for consent, fair compensation, and transparency in AI usage for actors' work.
The controversy follows recent incidents where actors were replaced without notice, underscoring the urgency of protections for performers in the evolving industry.