Hugo Boss Predicts Flat Sales for 2025 Following Modest Growth in 2024

The company cites macroeconomic and geopolitical challenges as it revises its timeline for achieving a €5 billion sales target.

Hugo Boss reported 3% sales growth in 2024, reaching €4.3 billion, with stronger-than-expected Q4 growth of 6%.
The company forecasts 2025 sales between €4.2 billion and €4.4 billion, indicating flat performance compared to 2024.
EBIT for 2025 is expected to grow by 5% to 22%, reflecting efforts to improve operational efficiencies.
Sales in the Americas grew 8% in 2024, while EMEA sales increased 3%; Asia-Pacific saw a 2% decline due to weak demand in China.
Hugo Boss remains committed to its €5 billion sales target but acknowledges delays, with no specific timeline provided.