Hyundai Halts Advertising on X Amid Antisemitic Content Concerns

The automaker suspended its ads after a sponsored post appeared next to pro-Nazi and antisemitic posts on Elon Musk's social media platform.

Hyundai paused its advertising on X following the appearance of its ads alongside antisemitic and Holocaust denial content.
The decision comes after an NBC News investigation revealed a significant presence of pro-Nazi content on X.
X responded by suspending the offending account and implementing additional brand safety measures.
Other advertisers, including IQAir, are adjusting their ad settings on X to avoid similar issues.
The controversy has led to a broader advertiser backlash against X, with many major companies halting their ads since last November.