Overview
- Yugantar Gupta, an MBA student at IIM Ahmedabad, used ChatGPT to create a marketing report that earned an A+, emphasizing the integration of AI tools in academic work.
- Gupta combined AI assistance with firsthand research, conducting detailed observations and interviews at local malls to inform his project on consumer behavior in the cosmetics industry.
- IIM Ahmedabad permits the use of AI tools like ChatGPT but prohibits plagiarism, sparking ongoing discussions about fair evaluation and academic integrity.
- Gupta’s viral LinkedIn post, with over 3,000 likes, has drawn both praise for his innovative approach and skepticism about the ethics and originality of AI-assisted work.
- Educators and commentators debate how to balance AI’s efficiency with the irreplaceable value of human-driven insights and lived experiences in academic and professional settings.