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4w ago

IKEA Opens Long-Awaited Flagship Store on Oxford Street

The store, located in the former Topshop building, combines Swedish design with local touches, marking a key step in Oxford Street's revitalization efforts.

Ikea Oxford Street
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Overview

  • The three-floor store at 214 Oxford Street showcases 6,000 products, with 3,500 available for immediate takeaway and the rest offered via delivery or collection services.
  • Unique features include three 'Curated Shops' created by Londoners, a live studio for events, a Re-Shop/Re-Use section for second-hand items, and a 130-seat Swedish deli.
  • The opening follows an 18-month delay caused by water leaks and wartime damage discovered during the £450 million renovation of the Grade II-listed building.
  • IKEA’s CEO Peter Jelkeby and London Mayor Sadiq Khan emphasized the store's role in rejuvenating Oxford Street, with pedestrianization plans under public consultation until May 2.
  • This is IKEA's second UK city-centre store after Hammersmith and part of its strategy to make urban retail more accessible, with additional openings planned in Brighton, Chester, Harlow, and Norwich.