Overview

• IMAX has announced a partnership with Dubai-based Camb.ai to implement AI-driven real-time language translation for its original content.
• The initiative will allow IMAX to dub its content in 140 languages, targeting the growing demand for non-English media worldwide.
• Camb.ai's DubStudio platform, featuring the Boli and Mars AI models, will handle speech-to-text translation and speech emulation.
• The rollout will begin with high-resource languages, with plans to expand globally to IMAX-branded theaters.
• IMAX aims to reduce dubbing costs and capitalize on the rising popularity of international content in English-speaking markets.