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Indian YouTuber Quits Platform After ₹8 Lakh Investment Yields No Returns

Nalini Unagar shuts down her cooking channel, citing frustration with YouTube’s algorithm and lack of growth after three years of effort.

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Nalini Unagar ran the YouTube channel 'Nalini's Kitchen Recipes'

Overview

  • Nalini Unagar, creator of the YouTube channel 'Nalini's Kitchen Recipe,' announced her decision to quit after three years of content creation.
  • She revealed investing ₹8 lakh in building her channel, including expenses on kitchen equipment, studio setup, and promotions, but gained only 2,450 subscribers.
  • Unagar criticized YouTube’s algorithm, claiming it favors certain creators and content types, leaving others without recognition despite significant effort.
  • All of her channel’s 250 cooking videos have been deleted, and she has listed her kitchen and studio equipment for sale online.
  • Unagar’s decision highlights the challenges of monetizing content on online platforms, with her warning followers about the risks of relying on such platforms for income.