Indian YouTuber Quits Platform After ₹8 Lakh Investment Yields No Returns

Nalini Unagar shuts down her cooking channel, citing frustration with YouTube’s algorithm and lack of growth after three years of effort.

Nalini Unagar, creator of the YouTube channel 'Nalini's Kitchen Recipe,' announced her decision to quit after three years of content creation.
She revealed investing ₹8 lakh in building her channel, including expenses on kitchen equipment, studio setup, and promotions, but gained only 2,450 subscribers.
Unagar criticized YouTube’s algorithm, claiming it favors certain creators and content types, leaving others without recognition despite significant effort.
All of her channel’s 250 cooking videos have been deleted, and she has listed her kitchen and studio equipment for sale online.
Unagar’s decision highlights the challenges of monetizing content on online platforms, with her warning followers about the risks of relying on such platforms for income.