Instacart Transforms Grocery Shopping with Smart Cart Gamification

Instacart's new Caper Carts feature gamified shopping experiences, personalized ads, and seamless navigation to enhance in-store grocery trips.

Instacart's Caper Carts now include interactive mini-games called 'Quests,' offering rewards and savings to make shopping more engaging.
The smart carts feature a live store map to help shoppers locate products, on-sale items, and complete 'treasure hunts' for additional discounts.
New ad formats on Caper Carts allow brands to deliver personalized offers based on a shopper's location and purchase history.
Instacart has tripled its Caper Cart presence in the past six months, with expansion in stores like Kroger, ShopRite, and Aldi in Austria.
While the carts offer a unique shopping experience, their widespread adoption remains limited as Instacart continues to refine the technology.