Instagram and Twitch Enhance Short-Form Video Features to Compete with TikTok

As TikTok faces potential U.S. ban, Instagram and Twitch introduce new discovery algorithms to capture the short-form video market.

Instagram updates its algorithm to amplify smaller creators, aiming to boost their visibility through recommendations.
Twitch launches a new Discovery Feed in its app, allowing users to scroll through livestreams and video clips, enhancing content discovery.
The new features on Instagram and Twitch are designed to fill the market gap as TikTok's future in the U.S. remains uncertain due to national security concerns.
Instagram's new rules prioritize original content, barring reposts from recommendation features to ensure creators' originality is highlighted.
The competitive landscape in short-form video content heats up as platforms like YouTube, Snapchat, and LinkedIn also adapt similar features to rival TikTok.