Instagram Introduces New Reels Features as TikTok Ban Takes Effect

The updates enhance social interactions on Reels, positioning Instagram to attract TikTok users following the U.S. ban on the app.

Instagram has added a new feature allowing users to see Reels that friends have liked or commented on, making it easier to discover shared interests.
Another feature enables users to start conversations directly from Reels, encouraging more interaction around shared content.
These updates are rolling out in the U.S. first, with plans to expand them to other countries in the future.
The changes come as TikTok faces a U.S. ban starting January 19, following a Supreme Court decision upholding the law prohibiting its distribution in app stores.
Meta, Instagram's parent company, aims to capture displaced TikTok users, particularly creators who rely on short-form video platforms for income.