Overview

• Instagram's 'Referrals' program offers creators $100 per eligible sign-up or 1,000 app visits, with earnings capped at $20,000.
• The pilot program, running from May through June, is limited to select U.S.-based creators and facilitated by third-party partner Glimmer for payments.
• Creators are encouraged to share referral links on platforms like TikTok, YouTube, Discord, and Substack to bring traffic to Instagram.
• This initiative follows Instagram's January 'Breakthrough Bonus' and exclusive Reels deals aimed at attracting creators from rival platforms like TikTok.
• The program launches as Meta faces Federal Trade Commission antitrust scrutiny, highlighting the competitive landscape of social media platforms.