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Instagram Tests AI to Automatically Flag Teen Users and Enforce Safety Settings

The platform's new system overrides listed adult birthdates for suspected teens, applying restrictive Teen Account features with optional user reversion.

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Overview

  • Instagram has begun U.S. testing of an AI-powered system to identify suspected teen users and automatically place them under Teen Account settings.
  • The AI uses signals such as birthday messages and engagement patterns to detect underage users, even if they list an adult birthdate.
  • Teen Account settings include privacy defaults, restricted contact options, content filters, and time-use limits to enhance safety for younger users.
  • Parents will receive notifications with expert guidance on discussing accurate age disclosure online, developed in collaboration with a pediatric psychologist.
  • Meta reports enrolling over 54 million teens in these safety settings as part of ongoing efforts to address legal and regulatory scrutiny over youth safety.